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Speech of General Manager
After years of experience and work in the field of packaging with several local and international companies, I established Supportive for Packaging Solutions, a company specializing in packaging, particularly eco-friendly packaging (Green Packaging).
Supportive for Packaging Solutions focuses on providing support to small businesses, helping them take meaningful and purposeful steps towards sustainable packaging. We work on developing tools, applications, and services to assist these companies in making significant and impactful progress towards packaging sustainability.
As a Packaging Consultant, Sustainability Advocate, and Founder of Supportive for Packaging Solutions, I bring over 20 years of expertise in sustainable packaging, offering strategic consultation, product development, and industry training across the MENA region and beyond.
Through our work, we aim to bridge environmental responsibility with market competitiveness, promoting eco-friendly packaging aligned with global standards and supporting the growth of resilient and sustainable business ecosystems.
Eng. Sujud Al-Balawneh
Founder & General Manager
Supportive for Packaging Solutions
Vision
Our vision is for packaging to be recognized for all its benefits, including preventing waste and driving a circular economy. We believe that creating high-quality, sustainable products with fewer negative impacts can create a better future for everyone.
Mission
Our mission is to be the leading voice for sustainable packaging solutions and innovation within the industry. We use science to inspire, create and advocate for responsible, green products.
Our Main Goals
- General Objectives:
1. Supporting SMEs to find sustainable packaging options that improve
recyclability, and to address challenges from governments and businesses, as
industries prepare for the transition towards a circular economy.
2. Raise competitiveness and increase access of Jordanian products to export
markets while addressing core issues in the packaging chain and complying
with the new international green packaging regulations and standards.
Specific Objectives
Analyze the gap between the market requirements for packaging recycling
ratio, using alternative green packaging materials, and Jordan’s capabilities in
this field. This will result in a clear identification of the steps needed to fill
these gaps and elevate Jordan’s ability to compete in the global market.